##submission.howToCite##
Andani, L., Bundo, M., & Faiz Izzuddin, A. (2024). Impact of Online Reviews on Gen Z’s Halal Food Purchase Decisions in Tasikmalaya. El-Kahfi | Jurnal Ekonomi Islam, 5(02), 317-330. https://doi.org/10.58958/elkahfi.v5i02.334
Abstrak
Penelitian ini bertujuan untuk mengembangkan kerangka kerja konseptual untuk mengeksplorasi bagaimana ketepatan waktu ulasan, kuantitas ulasan, dan valensi ulasan memengaruhi keputusan pembelian online untuk makanan halal di kalangan konsumen Gen Z. Dengan menggunakan purposive sampling, penelitian ini mensurvei 400 Muslim Gen Z dan menerapkan pemodelan persamaan struktural-kuadrat terkecil parsial (SEM-PLS) untuk analisis. Hasil penelitian menunjukkan bahwa ketepatan waktu ulasan, kuantitas ulasan, dan valensi ulasan secara signifikan dan positif mempengaruhi keputusan pembelian online untuk makanan halal dalam demografi ini. Khususnya, penelitian ini menawarkan kontribusi baru dengan berfokus secara khusus pada efek dari faktor-faktor ulasan online ini terhadap perilaku pembelian makanan halal Gen Z, sebuah konteks yang sering diabaikan dalam penelitian yang lebih luas. Temuan ini terbatas pada responden dari Tasikmalaya, menunjukkan bahwa penelitian di masa depan dapat diperluas dengan menyertakan sampel dari berbagai wilayah atau negara untuk meningkatkan generalisasi. Perusahaan didorong untuk meningkatkan persepsi positif terhadap produk mereka agar dapat melibatkan segmen pasar ini dengan lebih baik.
Referensi
Aguirre-Urreta, M., & Rönkkö, M. (2015). Sample size determination and statistical power analysis in PLS using R: An annotated tutorial. Communications of the Association for Information Systems, 36(December), 33–51. https://doi.org/10.17705/1cais.03603
Al-Banna, H. (2019). Muslim Customer Behavior in Halal Food Online Purchasing. Journal of Islamic Monetary Economics and Finance, 5(3), 517–540. https://doi.org/10.21098/jimf.v5i3.1152
Cheong, J. W., Muthaly, S., Kuppusamy, M., & Han, C. (2020). The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia. Asia Pacific Journal of Marketing and Logistics, 32(7), 1519–1538. https://doi.org/10.1108/APJML-03-2019-0192
Cupian, Meilasari, K., & Noven, S. A. (2023). Pengaruh Sertfikasi Halal, Kesadaran Halal dan Bahan Makanan Terhadap Minat Beli Produk Makanan Halal Studi Masyarakat Muslim di Kota Banjar. Jurnal Ilmiah Ekonomi Islam JIEI, 9(1), 135–142.
Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117. https://doi.org/10.1016/j.jbusres.2020.06.008
E.R. Malthaputri, Y. S. (2021). Online shopping behavioural insight of health products during pandemic. Journal of International Conference Proceedings, 4(3), 185–192.
Fornell, C., & f. larcke, D. (1981). Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50.
Giovani, C., & Berlianto, M. P. (2022). Faktor yang Mempengaruhi Purchase Decision Konsumen yang Menggunakan Platform Tokopedia. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 6(1), 595.
Guo, J., Wang, X., & Wu, Y. (2020). Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions. Journal of Retailing and Consumer Services. Sciencedirect, 52(101891).
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hidayatullah, B. S., & Winduwati, S. (2023). Selektivitas Gen Z dalam Memilih Media Informasi di Instagram (Studi Kasus Mahasiswa Di Jakarta). Prologia, 7(2), 398–406. https://doi.org/10.24912/pr.v7i2.21430
Intention, B., Huyen, T. T., Costello, J., & Cownie, F. (2017). Tran Thi Huyen and Joyce Costello Quality versus Quantity : An Investigation into Electronic Word of Mouth ’ s Influence on Consumer Buying Intention.
Jatnika, M. D., Friantoro, D., Muhammad, M., Iskandar, I., & Alikhan, L. U. R. L. (2024). Intention to Use Islamic Fintech among MSMEs: Knowledge of Sharia Prohibition Approach. Jurnal Manajemen Universitas Bung Hatta, 19(1), 104–119. https://doi.org/10.37301/jmubh.v19i1.24443
Karame, J. I., Mangantar, M., & Gunawan, E. (2023). Factors Affecting Online Purchase Decision of Generation Z in Shopee Application. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 11(1), 248–258. https://doi.org/10.35794/emba.v11i1.45531
Kumalasari, N. K. R., Anggraini, N. P. N., & Ribek, P. K. (2022). Pengaruh iklan televisi dan. Pengaruh Iklan Televisi Dan Online Customer Review Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Bali, 3, 894–907.
Lestari, P. I., & Supriyanto, A. (2022). Keputusan Pembelian Mi Samyang Pada Generasi Z : Ditinjau dari. Journal of Current Research in Business and Economics, 01(02), 12–22.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of consumers’ internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28–43. https://doi.org/10.4067/S0718-18762014000100004
Maharani, M. A., Utami, C. W., & Gosal, G. G. (2022). Pengaruh Online Review & Customer Experience Terhadap Brand Image & Purchase Intention Di Painterest. Performa, 6(6), 484–493. https://doi.org/10.37715/jp.v6i6.2151
Moorhouse, N., Tom Dieck, M. C., & Jung, T. (2017). Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature. https://doi.org/10.1007/978-3-319-64027-3_10
Nguyen, L.-T. (2024). The Effect of E-Reviews On the Online Shopping Intention of Gen Z in Ho Chi Minh City. Academia, 45(101197). https://doi.org/10.2139/ssrn.4774445
Nisa, F. K., Viratama, A. B., & Hidayanti, N. (2020). Analisis Pencarian Informasi Remaja Generasi z dalam Proses Pengambilan Keputusan Belanja Online (Analisis pada Mahasiswa Ilmu Komunikasi Universitas Tidar). Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 4(2), 146. https://doi.org/10.30829/komunikologi.v4i2.8377
Novalina, A., Trisia, R., Ananda, F., & Lubis, Y. (2022). Can Covid-19 Change The Open Economy Model and Economic Stability in 7H-Countries? Webology, 19(2).
Nunnally, J. C., Bernstein, I. H., & Berge, J. M. T. (1967). Psychometric Theory. McGraw-Hill.
Purwanto, N. (2021). Pengaruh E-Trust Dan Online Consumer Review Terhadap Keputusan Pembelian (Studi Pada Konsumen Tokopedia Di Jombang). Jurnal EK&BI, 4(2), 635–639. https://doi.org/10.37600/ekbi.v4i2.357
Ramadhan, M. A., Wisnu, A. A., & Nugroho, I. (2022). The Impact of Online Reviews on Online Purchase Intention in Tokopedia (Jakarta). Jurnal Ekonomi Trisakti, 2(2), 395–406. https://doi.org/10.25105/jet.v2i2.14077
Ratih, I. S., Jatnika, M. D., Sinatrya, A. K., & Syamsiyah, N. (2022). Muslim-Consumers Behaviour in Willingness to Buy Halal Food in Japan. Ulul Albab: Jurnal Studi Dan Penelitian Hukum Islam, 5(1), 1. https://doi.org/10.30659/jua.v5i1.16345
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The Effect of E-WOM on Customer Purchase Intention. International Academic Research Journal of Social Science, 2(1), 73–80.
Said, L. R., Anggela, M., & Fariany, G. R. (2023). Online Purchase Decision of Gen Z Students at Shopee Marketplace. International Journal of Professional Business Review, 8(5), e01187. https://doi.org/10.26668/businessreview/2023.v8i5.1187
Tedjakusuma, A. P., Au Yong, H. N., Andajani, E., & Mohamad, Z. Z. (2023). Intention to purchase halal health supplement online: Lessons learned from the health crisis. Heliyon, 9(9), e19840. https://doi.org/10.1016/j.heliyon.2023.e19840
Varinli, İ., Erdem, E., Mutlu, Y., Avcılar, Y., & Avcılar, M. Y. (2016). Exploring the Factors Affecting Purchase Intention of Halal Certified Foods in Turkey: A PLS-Path Modeling Study European. Journal of Business and Management, 8(4), 2222–2839.
Yapsani, A., Kristianto, F., Dian Handayati, F., & Rosalina, Y. (2020). Pengaruh Online reviews terhadap Intensi Pemesanan Hotel Secara Online di Jakarta. PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia, 3(1), 1–14. https://doi.org/10.21632/perwira.3.1.1-14
Zed, E. Z., Ratnaningsih, Y. R., & Kartini, T. M. (2023). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Di E-Commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang. Mirai Management, 1(1), 14–23.
Al-Banna, H. (2019). Muslim Customer Behavior in Halal Food Online Purchasing. Journal of Islamic Monetary Economics and Finance, 5(3), 517–540. https://doi.org/10.21098/jimf.v5i3.1152
Cheong, J. W., Muthaly, S., Kuppusamy, M., & Han, C. (2020). The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia. Asia Pacific Journal of Marketing and Logistics, 32(7), 1519–1538. https://doi.org/10.1108/APJML-03-2019-0192
Cupian, Meilasari, K., & Noven, S. A. (2023). Pengaruh Sertfikasi Halal, Kesadaran Halal dan Bahan Makanan Terhadap Minat Beli Produk Makanan Halal Studi Masyarakat Muslim di Kota Banjar. Jurnal Ilmiah Ekonomi Islam JIEI, 9(1), 135–142.
Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117. https://doi.org/10.1016/j.jbusres.2020.06.008
E.R. Malthaputri, Y. S. (2021). Online shopping behavioural insight of health products during pandemic. Journal of International Conference Proceedings, 4(3), 185–192.
Fornell, C., & f. larcke, D. (1981). Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50.
Giovani, C., & Berlianto, M. P. (2022). Faktor yang Mempengaruhi Purchase Decision Konsumen yang Menggunakan Platform Tokopedia. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 6(1), 595.
Guo, J., Wang, X., & Wu, Y. (2020). Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions. Journal of Retailing and Consumer Services. Sciencedirect, 52(101891).
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hidayatullah, B. S., & Winduwati, S. (2023). Selektivitas Gen Z dalam Memilih Media Informasi di Instagram (Studi Kasus Mahasiswa Di Jakarta). Prologia, 7(2), 398–406. https://doi.org/10.24912/pr.v7i2.21430
Intention, B., Huyen, T. T., Costello, J., & Cownie, F. (2017). Tran Thi Huyen and Joyce Costello Quality versus Quantity : An Investigation into Electronic Word of Mouth ’ s Influence on Consumer Buying Intention.
Jatnika, M. D., Friantoro, D., Muhammad, M., Iskandar, I., & Alikhan, L. U. R. L. (2024). Intention to Use Islamic Fintech among MSMEs: Knowledge of Sharia Prohibition Approach. Jurnal Manajemen Universitas Bung Hatta, 19(1), 104–119. https://doi.org/10.37301/jmubh.v19i1.24443
Karame, J. I., Mangantar, M., & Gunawan, E. (2023). Factors Affecting Online Purchase Decision of Generation Z in Shopee Application. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 11(1), 248–258. https://doi.org/10.35794/emba.v11i1.45531
Kumalasari, N. K. R., Anggraini, N. P. N., & Ribek, P. K. (2022). Pengaruh iklan televisi dan. Pengaruh Iklan Televisi Dan Online Customer Review Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Bali, 3, 894–907.
Lestari, P. I., & Supriyanto, A. (2022). Keputusan Pembelian Mi Samyang Pada Generasi Z : Ditinjau dari. Journal of Current Research in Business and Economics, 01(02), 12–22.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: The role of consumers’ internet experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28–43. https://doi.org/10.4067/S0718-18762014000100004
Maharani, M. A., Utami, C. W., & Gosal, G. G. (2022). Pengaruh Online Review & Customer Experience Terhadap Brand Image & Purchase Intention Di Painterest. Performa, 6(6), 484–493. https://doi.org/10.37715/jp.v6i6.2151
Moorhouse, N., Tom Dieck, M. C., & Jung, T. (2017). Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature. https://doi.org/10.1007/978-3-319-64027-3_10
Nguyen, L.-T. (2024). The Effect of E-Reviews On the Online Shopping Intention of Gen Z in Ho Chi Minh City. Academia, 45(101197). https://doi.org/10.2139/ssrn.4774445
Nisa, F. K., Viratama, A. B., & Hidayanti, N. (2020). Analisis Pencarian Informasi Remaja Generasi z dalam Proses Pengambilan Keputusan Belanja Online (Analisis pada Mahasiswa Ilmu Komunikasi Universitas Tidar). Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 4(2), 146. https://doi.org/10.30829/komunikologi.v4i2.8377
Novalina, A., Trisia, R., Ananda, F., & Lubis, Y. (2022). Can Covid-19 Change The Open Economy Model and Economic Stability in 7H-Countries? Webology, 19(2).
Nunnally, J. C., Bernstein, I. H., & Berge, J. M. T. (1967). Psychometric Theory. McGraw-Hill.
Purwanto, N. (2021). Pengaruh E-Trust Dan Online Consumer Review Terhadap Keputusan Pembelian (Studi Pada Konsumen Tokopedia Di Jombang). Jurnal EK&BI, 4(2), 635–639. https://doi.org/10.37600/ekbi.v4i2.357
Ramadhan, M. A., Wisnu, A. A., & Nugroho, I. (2022). The Impact of Online Reviews on Online Purchase Intention in Tokopedia (Jakarta). Jurnal Ekonomi Trisakti, 2(2), 395–406. https://doi.org/10.25105/jet.v2i2.14077
Ratih, I. S., Jatnika, M. D., Sinatrya, A. K., & Syamsiyah, N. (2022). Muslim-Consumers Behaviour in Willingness to Buy Halal Food in Japan. Ulul Albab: Jurnal Studi Dan Penelitian Hukum Islam, 5(1), 1. https://doi.org/10.30659/jua.v5i1.16345
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The Effect of E-WOM on Customer Purchase Intention. International Academic Research Journal of Social Science, 2(1), 73–80.
Said, L. R., Anggela, M., & Fariany, G. R. (2023). Online Purchase Decision of Gen Z Students at Shopee Marketplace. International Journal of Professional Business Review, 8(5), e01187. https://doi.org/10.26668/businessreview/2023.v8i5.1187
Tedjakusuma, A. P., Au Yong, H. N., Andajani, E., & Mohamad, Z. Z. (2023). Intention to purchase halal health supplement online: Lessons learned from the health crisis. Heliyon, 9(9), e19840. https://doi.org/10.1016/j.heliyon.2023.e19840
Varinli, İ., Erdem, E., Mutlu, Y., Avcılar, Y., & Avcılar, M. Y. (2016). Exploring the Factors Affecting Purchase Intention of Halal Certified Foods in Turkey: A PLS-Path Modeling Study European. Journal of Business and Management, 8(4), 2222–2839.
Yapsani, A., Kristianto, F., Dian Handayati, F., & Rosalina, Y. (2020). Pengaruh Online reviews terhadap Intensi Pemesanan Hotel Secara Online di Jakarta. PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia, 3(1), 1–14. https://doi.org/10.21632/perwira.3.1.1-14
Zed, E. Z., Ratnaningsih, Y. R., & Kartini, T. M. (2023). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Di E-Commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang. Mirai Management, 1(1), 14–23.
##submission.license.cc.by-sa4.footer##